Visual Identity
It was time to start compiling all our thoughts and words, and build the visual identity we felt represented who Beyond Group is and how we want customers to think and feel when they see our logo. Through this process, we found that the words Belong, Create and Mastery were our foundational words, or our 3 pillars, and that they best represented us in everything we do and say, as well as consistently represent us in all our visuals and verbal communication. Having a strong logo that represents us well gives us an anchor that reminds us of our brand and what it represents when we speak with customers or when designing our visuals.
Our marketing team and senior management met and sketched and met and sketched… until we had something that touched on all our pillars, was memorable and looked impressive. We put a lot of thought into a final design that worked for all the divisions, We then revealed it internally and then to the world. We love our logo and so do our customers.